Social Media Managment
Official Black Wall Street
I curated and scheduled posts across various social media platforms, ensuring content reflected the brand's voice and values. I managed content calendars using Hootsuite to maintain a consistent posting schedule, maximizing engagement. Additionally, I conducted research on entrepreneurs and businesses to support the creation of impactful digital campaigns, helping to enhance brand engagement and visibility.
WRAL Out and About
I played an integral role in managing social media content for WRAL's Out and About initiative, where I covered high-profile events like the North Carolina State Fair on Instagram and WRAL TV's annual Coats for the Children telethon on both Facebook and Instagram. My responsibilities included curating engaging posts, drafting compelling copy, and ensuring timely updates to social feeds to capture the audience’s attention. I effectively showcased event highlights and contributed to raising awareness for charitable causes through targeted social media strategies.